Hello Reader

If you’ve been following me, you may have heard me say that your Point of View or POV is your unique approach. It's the strategic journey you take your clients on to solve their problems or help them achieve what they want to achieve.

It is your differentiator and helps you stand out in a crowded field of other consultants that do the same thing as you.

But guess what? They don’t do the same thing because everyone’s Point of View is grounded in their expertise and experiences and everyone’s experiences are different.

A great Point of View helps explain why you are different. It helps your ideal client trust you and makes it easier for them to ask you to help them.

However, often a consultant doesn't take the time to ensure their Point of View meets four key objectives and it is those four objectives which help your Point of View Market You!

This week's video discusses the four objectives of a solid Point of View and provides one important fact to keep in mind.

Check out: Four Objectives of a GREAT Point of View That Markets You!​

Until the next Consulting Insight,

Laura

Turning in November - Monthly Free First Thursday Consulting Q&A Session

Date: November 7th - Time: 1:00 PM EST

It's a group call. - It's 60 minutes long. - It costs you nothing.

Here is a Link to Sign-up and receive the Zoom Link.

Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:

​Consulting Mastery: A Path to a Sustainable and Profitable Business (Hybrid Online Course): Walk away with a "less is more" framework that enables you implement effective, efficient processes that attract the right clients, provide consistent revenue, and result in you enjoying life on your terms. To find out more, schedule a free 45 Minute Consulting Strategy session.

​Consultant Assessment (Document): Assess your knowledge and skills with this downloadable document.

​The Consultant’s Blueprint (Video): An approach that provides a framework that you can use as a guide within your consulting business.

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Have a question? Send me an email at Laura@lauraburford.com.

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