Consulting Insights

Reader,

You have done the work. You have helped your clients achieve the results and benefits they wanted. But now your inbox is full of noise, your phone is quiet, and you are wondering, “Where will my next client come from?”

That is exactly where Alex found herself.

Alex is a smart and experienced independent consultant. She landed two strong clients as soon as she started her consulting business. One client was a former boss and the other client came through a referral. Both engagements were fulfilling and gave her confidence she could succeed on her own.

But after they ended, there was no new work.

She tried posting on LinkedIn, networking everywhere she could think of, and spent hours creating a newsletter. Still, nothing changed. No new clients and no interest in what she had to offer.

That is when she started to question herself and thought:

If you have ever felt like Alex, fully capable of helping clients achieve the results they want yet wondering if you will ever see a new client, you are not alone.

But here is what is often overlooked.

The good news is that your next client is not hiding. They are already spending time somewhere that feels familiar and trusted. Or they may be following someone or learning from someone who already serves your ideal client.

That means you do not need to start from scratch or try to shout louder online.

You simply need to show up where they are already gathering. Your future clients are already:

• Listening to podcasts that speak to their role or industry
• Reading newsletters or following podcast hosts they trust to stay informed
• Participating in online communities or association forums
• Attending webinars and events that help them grow professionally
• Working with trusted advisors, consultants, or service providers who complement your expertise

They are already engaged. The challenge for you is that you have not yet joined the conversation.

But how? Here are a few ideas:

1. Get visible where your audience already is. Offer to be a guest on a podcast, contribute an article, or join a professional discussion not to sell, but to share value.
2. Partner with others who serve the same audience differently. Collaboration creates opportunity. Run a joint session, exchange resources, or co-host a Q&A that benefits both audiences.
3. Build genuine relationships. Comment, share, and engage meaningfully. Offer insights before you ask for anything.

Then when moment feels right, ask,

You do not need a massive audience. You need the right one.

A Final Thought

Finding your ideal client and connecting with them in the right way is one of the topics we explore in Consulting Mastery, an online program designed for independent consultants.

If you would like to learn more about the program and how it helps you identify and attract your ideal clients, build consistent revenue, and grow your consulting business with clarity and confidence, let’s talk. Here is a link to schedule a free conversation.

Until next week,

Laura Burford

Whenever You’re Ready, Here’s How I Can Help

November Roundtable Discussion: AI and Consulting: How to Leverage it and Still be Indispensable - November 6th at 1:30 PM ET - Limited Seating

Consulting Mastery: Build a Successful Consulting Business That Works for You​
An online group program for independent consultants who want consistent results and are ready to take ownership of their success. You’ll get a framework with strategy, tactics, support, and community. Schedule a free 45-minute Consulting Strategy Session to explore whether it’s a fit for you.

Resources to Support You
Practical guides and tools designed to give you clarity and assist you with moving forward including:

• The Independent Consultant’s Blueprint©: Your guide to confidence and building a successful business
• The Consultant Assessment: Discover where you are today and what to focus on next
• Seven Strategies to Stand Out as an Independent Consultant: Become the "Go-To" expert you want to be

YouTube Channel​
Educational videos and interviews based on the Consultant’s Blueprint©. Topics include defining your focus, attracting the right clients, building trusted relationships, and more.

Weekly Newsletter​
Stay connected with weekly advice, resources, and real-world stories to help you build and grow your consulting business.

If you liked this Consulting Insight, consider sharing it with others.

Have a question? Send me an email at Laura@lauraburford.com.

​​​

​