Hello Reader

A while back, well actually twenty years ago, I sketched something on a whiteboard that changed the way I explained what I do.

It wasn’t fancy. It was just a simple visual I used to translate tech-speak into business. I was looking for a way to better communication with clients—I wanted something a client could actually understand.

But that sketch? It turned into the framework that helped me land more clients, deliver better results, and build a business that actually worked. I was proud of the framework. It was doing exactly what I had hoped. It was helping me communicate.

When speaking with a marketing expert, he commented that I had create what was known as a "Point of View" or "POV" for my business. Since creating my first POV, I’ve learned the power behind it because believe me when I say your POV is much more than a marketing tool.

That’s what this week’s video discusses:

• What is Point of View (POV) and why it’s crucial for consultants
• Five practical steps to define and refine your POV
• How a consultant, me, refined my very first independent consultant Point of View and kicked it up a notch creating even better credibility and trust

​Stand Out: 5 Steps to Craft a Point of View That Makes You Unstoppable ​

Until the next time,

Laura Burford

P.S. If you haven’t grabbed the Ultimate Guide to Building a Successful Consulting Business, here is a link to your free copy. Yup, this is my current Point of View that helps independent consultants focus on what matters.

Future Point of View Series Videos

• Give, Get, Grow: Use Two Well Known Points of View to Craft a New Point of View
• 8 Ways a Clear Point of View is More Than A Marketing Tool
• Why the Best Point of View Doesn't Always Win

Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:

If you liked this article, consider sharing it with others.

Have a question? Send me an email at Laura@lauraburford.com.

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