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Hi Reader, In the last email, I covered the power of clarifying your Business Core: your focus, ideal client, and point of view. But clarity is only half the battle. The next step is ensuring the right people know who you are, what you stand for, and how you help. Here's a critical truth many consultants miss:
You don’t need a large list of contacts. You need the right list. You need people who fit your ideal client profile and genuinely understand the value you bring.
One consultant, after clarifying his Business Core, reviewed his contact list and realized only a handful fit his ideal client profile. He was concerned that such a small list meant he wouldn’t get any traction. Still, he reached out to the eight people he identified. Within weeks, he secured two new clients and neither questioned his proposed price. His message was clear, his positioning strong, and his outreach intentional.
That is the power of clarity as to who you help, what you do, and how you help combined with trust and focused action.
Building awareness and trusted relationships isn't about writing a book or endlessly chasing the latest social media trend. It's about focused action and intentional one-on-one connection. The Secret is a System It’s a surprise to many, but simple, proactive steps—done consistently for even a few minutes each day—can transform your business. You build credibility, demonstrate authenticity, and create the trusted relationships that turn the right people into consistent clients. The system relies on three pillars: strategic networking, effective referrals, and targeted outreach. The Consulting Mastery program helps you create this awareness and relationship-building plan. Inside, you learn how to:
If this approach resonates with you and you’re ready to put structure behind your clarity, read on. Program Access & Exclusive OfferNo More Waiting. As of November 10, the program is evergreen, meaning you can join whenever you're ready. The consulting world is moving fast, and you shouldn't have to wait for the next cohort to start building your business. Exclusive Offer: First 10 Consultants The first ten consultants who join the Consulting Mastery (click to find out more) program receive complete access for $3,000. This includes lifetime access to all materials and one full year of live support. Once these ten spots are filled, this price and package will not be available again. If you want to ensure the program is the perfect fit, you can schedule a 30-minute strategy call with me. Our conversation is focused on two things: aligning the program with your goals and confirming that I genuinely believe Consulting Mastery will help you achieve the results you deserve and want. As Stephen Covey reminds us, "Trust is the glue of life... It’s the foundational principle that holds all relationships.” Trust is also the foundation of a successful consulting business. Ask yourself, is now the time to turn your clarity into the trusted relationships that lead to consistent clients? Warm Regards, Laura Burford Consulting Mastery | Consultant’s Blueprint© - Helping Independent Consultants Build a Business That Works for You Have a questions? Email me at laura@lauraburford.com |
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