Consulting Insights
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May 20 • 2 min read
Get Known for What You Do Best: Your Point of View Series Recap
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Hello Reader Over the last five weeks, I shared a series of videos focused on one of your most valuable assets: Your Point of View (POV).
Your Point of View is your philosophy and strategically explains how you help your clients solve their problems and obtain the results they want and need. Another way to look at it is, it is how you help your clients transform their business. Your Point of View is based on your experience, expertise, and your strengths. It is what makes you unique and sets you apart in a crowded field of other consultants. It helps potential clients say, “You get it. You get me. Can we talk?” A clear, compelling Point of View...
A POV is not just about marketing or communication. It’s about clarity. Before I move on to the next consulting series, here’s a recap of the five POV videos. 1. Market You with the Help of Your Consulting Point of View: Before you can craft a Point of View you need to understand what a Point of View is, why it is important to your business, and how you should start thinking about your own Point of View. Real-life relatable examples are included. 2. Five (5) Steps to Craft a Point of View That Makes You Unstoppable: Crafting a Point of View isn’t hard but it does require thought. Here are five practical steps for developing or refining a Point of View that shows your understand your client. Included is a real example with me putting myself on the chopping block by explaining how I refined by very first Point of View. Yes, you never stop refining your Point of View. 3. Eight (8) Ways Your Point of View Is More Than a Client Marketing Tool: It is easy to think of a Point of View as only a marketing tool but it is much more starting with driving your methodology and tactical services. Here are eight ways your Point of View strengthens your consulting business and impacts the decisions you make. 4. Four (4) Outcomes of a GREAT Point of View: A great Point of View achieves four outcomes. This video unpacks each outcome and explains why they matter to your success. 5. Why Great Points of View Fail: Lessons from Edison & Tesla: There are four great lessons every one of us can learn from Edison, Tesla, and the story of electricity. The story is an excellent example of how brilliant ideas fail or at least the person with the best Point of View is left behind. This Week's Question. If you are struggling to craft your own Point of View, complete this sentence: Most consultants approach ____________, but I believe ____________. What difference makes you unique? What makes you stand out? Have questions about your Point of View? Or want to share your Point of View? Join me on June 5 at 2:00 PM ET for the next First Thursday Q&A for Consultants.
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We'll kick off with a live discussion on Point of View and when finished with Point of View move on to other topics. Send me your questions before the session (laura@lauraburford.com) or bring your questions or just come to listen in. Until the next time, Laura Burford Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:
Consulting Mastery: A Path to a Sustainable and Profitable Business (Online Group Program): This program guides you through key consulting strategies and functions to build a business that works for you and your clients. To find out more, schedule a free 45 Minute Consulting Strategy session.
The Ultimate Guide to Building a Successful Consulting Business (Document): This guide discusses a simple yet effective five pillar framework, The Consultant’s Blueprint©, to help you focus on what truly matters.
Consultant Assessment (Document): This practical tool includes consulting related statements spanning essential knowledge, skills, and actions that consultants—no matter your experience level—frequently encounter.
Consulting Insights (Videos): YouTube videos organized by each of the five Consultant's Blueprint pillars.
If you liked this article, consider sharing it with others. Have a question? Send me an email at Laura@lauraburford.com. |
Are you a Consultant looking to establish and grow your consulting business? If so, subscribe to get the latest insights to help you SOAR and build a profitable, sustainable business.