Hi Reader

Last week I shared why I made the decision to divide Consulting Mastery into two programs.: Business Core and Growth.

This week let me focus on:

When a consulting business slows down, revenue may become inconsistent and it can be hard to see where the next client will come from. The natural instinct is often to do more.

• You network everywhere.
• You create more content.
• You provide more services.
• You have more coffee chats with anyone who will listen.

Then you look at your bank account and it is not growing. You're exhausted and frustrated.

Sometimes more activity helps. But often, more activity does not solve the real problem.

The issue isn't your experience, your expertise, or your work ethic. What holds you back is often the lack of clarity around the foundation of your business: your Business Core.

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What Do I Mean by Business Core

Your Business Core includes three connected areas:

When these areas are unclear or out of alignment, everything else becomes harder.

• It becomes harder to explain what you do.
• It becomes harder to know who to reach out to.
• It becomes harder to build trusted relationships.
• It becomes harder to have strong conversations.
• It even becomes harder to write proposals that reflect the value of your work and how you solve a client's problem.

Business Core for Independent Consultants is designed to help you clarify and align these three areas so you can build your consulting business on a stronger foundation.

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Who is Business Core For?

Business Core might be right for you if:

No matter which stage you are in, if you sound too broad or generic when you explain what you do and conversations with possible clients are not going anywhere, Business Core for Independent Consultants may be worth exploring.

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What Do You Leave With?

At the end of the Business Core program, you have a clearer foundation for building and growing your consulting business.

You have clarity as to:

• what you want to be known for,
• who you are best positioned to serve, and
• how your point of view, methodology, and services work together to achieve the results your clients want and need.

You also begin building the practical pieces that support future business growth:

• clearer language to explain what you do,
• better stories and examples based on your experience,
• validation by your ideal client of interest in the problem you want to solve,
• a more focused potential client relationship list, and
• operating practices you can continue using as your business grows.

The goal is not simply to gain clarity.

The goal is to reduce the guesswork so you know where to focus your time, what to say, what to offer, and how to keep moving forward with more confidence, stronger decisions, and better conversations.

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If your consulting business feels harder to explain, grow, or sustain than you expected, Business Core may be the right next step. You can learn more here:

Or schedule a one-on-one conversation. We can talk through where you are and possible next steps.

Wishing you the best as you build and grow your consulting business.

Until next time,

Laura Burford

Whenever You’re Ready, Here’s How I Can Help

​Business Core for Independent Consultants ​
Business Core is an online group program for independent consultants who want to create clients more consistently by strengthening the foundation of their business. You’ll work through Focus, Ideal Client, and Service Offering so you can get clearer about the problem you solve, who you serve, and how you help clients achieve results. If you’re wondering whether Business Core is the right next step for you, schedule a free 45-minute Business Core Strategy Session to explore whether it’s a fit.

​Resources to Support You ​
Practical guides and tools designed to give you clarity and help you move forward including:

• ​The Business Core Snapshot: A short assessment to help you look at your Focus, Ideal Client, and Service Offering and identify where your business foundation may need more clarity or alignment.
• ​The Independent Consultant’s Blueprint©: Your guide to confidence and building a successful business.
• ​The Consultant Assessment: An assessment of the five blueprint pillars to help you understand where you are today and what to focus on next.
• ​Seven Strategies to Stand Out as an Independent Consultant: Practical ways to become the "Go-To" expert you want to be.

​Self-Study Courses​
Two self-study courses based on the Consulting Mastery program are available for a limited time.

• Creating Trusted Relationships: Become Known, Build Trust, and Create Opportunities
• Engage with Your Client: Move from Discovery to Proposal

​YouTube Channel​
Educational videos and interviews based on the Consultant’s Blueprint©. Topics include defining your focus, attracting the right clients, building trusted relationships, and more.

​Weekly Newsletter​
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Have a question? Send me an email at Laura@lauraburford.com.

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