Consulting Insights
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May 06 • 1 min read
8 Ways Your Point of View Strengthens Your Consulting Business
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Hello Reader, Most consultants think of their Point of View (POV) as a positioning or marketing tool. But what if I told you it’s much more powerful than that?
Your POV is a strategic asset that shapes your services, saves time, builds trust—and even helps clients self-select before you ever get on a call. In this week’s video, I dive into 8 ways your POV impacts and strengthens your consulting business far beyond marketing. 8 Ways "How You Help" is More than A Client Marketing Tool If you are short on time, here are two ways leveraging your POV helps you grow your business. 1. Your POV Shapes Your Services Your POV isn’t theory—it’s your tested, practical approach to helping clients succeed. It becomes the foundation for your methodology, guiding what services you offer and how you deliver them. With a solid POV you’re offering what you know actually works. 2. Your POV Reduces the Need to Pitch Hate pitching? So do your clients. When your POV is clear and consistent, it becomes your best advocate. It speaks for you, attracts the right clients, and builds trust—before a conversation even starts. Click below to hear all 8 ways your POV makes you more trusted, more referable, and more confident. 8 Ways "How You Help" is More than A Client Marketing Tool This week's question: How are you using your Point of View to strengthen your consulting business? Until the next Consulting Insight, Laura Burford Helping Independent Consultants Focus on What Matters. Future Point of View Series Videos
Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:
Consulting Mastery: A Path to a Sustainable and Profitable Business (Online Group Program): This program guides you through key consulting strategies and functions to build a business that works for you and your clients. To find out more, schedule a free 45 Minute Consulting Strategy session.
The Ultimate Guide to Building a Successful Consulting Business (Document): This guide discusses a simple yet effective five pillar framework, The Consultant’s Blueprint©, to help you focus on what truly matters.
Consultant Assessment (Document): This practical tool includes consulting related statements spanning essential knowledge, skills, and actions that consultants—no matter your experience level—frequently encounter.
Consulting Insights (Videos): YouTube videos organized by each of the five Consultant's Blueprint pillars.
If you liked this article, consider sharing it with others. Have a question? Send me an email at Laura@lauraburford.com. |
Are you a Consultant looking to establish and grow your consulting business? If so, subscribe to get the latest insights to help you SOAR and build a profitable, sustainable business.