Hello Reader

As independent consultants, we’re told: Give first. Help others. It’ll all come back to you.

And yes, giving and giving generously matters.

But here’s the truth:

Oh, you might get a few good connections, but not before your stress level explodes.

I’ve watched more than one smart, capable consultant

• Share insights
• Make introductions
• Offer free advice
• Post content on LinkedIn consistently

and still struggle to build meaningful relationships or get referrals that lead to new clients.

The Give and Grow Guidelines were created by me for me. BUT, I also share them when asked this one question:

The seven guidelines help me

• Remain focused on giving on the right people
• Connect with value that ties to my point of view, the Consultant’s Blueprint©​
• Create momentum without draining my energy or increasing my frustration level.

Two of the guidelines are:

Take a Strategic Approach to Giving​
Be clear on what you give and to who. Ensure your giving ties back to the problems you solve and the results you achieve.

Deliver Value Without Pressure​
Give because it’s meaningful and aligned with what you do and not because you’re hoping they’ll become a client tomorrow. It takes time to build a relationship. Maybe someday they will become a client, just not right now.

For all of the guidelines plus what influenced the guidelines I created, check out

Until the next Consulting Insight,

Laura Burford

PS: This video is a continuation of the Relationship Building series. Keep your eyes open for a few more before I move on to a new series of videos.

Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:

First Thursday Consulting Q&A and Networking - September 4th at 2 PM ET - Sign-up Required.​

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Have a question? Send me an email at Laura@lauraburford.com.

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