Consulting Insights
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Jul 23 • 2 min read
Attract Your Ideal Consulting Clients with One Simple Approach
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Hello Reader Are you tired of spinning your wheels trying to attract new clients as you work with paying clients? What if I said there is an option that works and it is one of the most effective, underused approaches for attracting high-quality consulting clients—Targeted Outreach. Some people refer to it as direct outreach. This isn’t cold calling. It’s a focused, intentional, and highly personal approach for connecting with people who actually want the help you provide. Why This Matters (Especially If You’re Busy Serving Clients) Most consultants think they don’t have time for outreach but what if I said you do. This is an approach that, once you learn how to embrace it and consistently use it, you can do so while serving your clients. This approach doesn’t require you to have a big network or tons of connections on social media. Actually, you don’t need social media at all. The Truth? All you need is a small number of people who fit your ideal client profile. It's about quality, not quantity. Then you reach out to one person a day with personalized messaging. Who is this for? This approach works whether you’re just starting out or you have been consulting for years. It is also a great way to reboot a stalled consulting business. I’ve watched more than one consultant do just that with a targeted outreach approach. This week’s Consulting Insight video discusses What Targeted Outreach is (and what it isn’t).
Why so many consultants avoid it.
The 3 simple steps to make this part of your daily (or weekly) routine. Attract Ideal Consulting Clients with This Simple, Proactive Outreach Strategy I’ve even included a real story of how I used this exact strategy to land an A+ client when I first started out. It was at a time when I had a non-compete which meant I couldn’t rely on referrals or people I know reaching out to me. Once you get the hang of it, you’ll wonder why you didn’t start sooner. And after you listen, take the 30-day challenge. You might be surprised by what happens. Here’s to doing less and attracting more of the right clients. Until the next Consulting Insight, Laura Burford Next First Thursday Q & A and Networking - August 7th at 2 PM ET - Sign-up is required.
Topic" Relationship Building.
Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:
Consulting Mastery: A Path to a Sustainable and Profitable Business (Online Group Program): To find out more, schedule a free 45 Minute Consulting Strategy session.
The Ultimate Guide to Building a Successful Consulting Business (Document): Use this guide to help you follow a less is more approach and focus on what truly matters.
Consultant Assessment (Document): Assess yourself with the help of a series of yes and no statements.
Consulting Insights (Videos): Checkout the playlist organized by the five Consultant's Blueprint pillars.
If you liked this article, consider sharing it with others. Have a question? Send me an email at Laura@lauraburford.com. |
Are you a Consultant looking to establish and grow your consulting business? If so, subscribe to get the latest insights to help you SOAR and build a profitable, sustainable business.