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Jul 29 • 2 min read
Do You Follow the 80-20 Rule to Help You Remain in Touch? [Relationship]
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Hello Reader, Several years ago during a networking event on networking, I heard comments such as…
“My biggest problem when it comes to networking is following up after the event.” Consultant A
“My biggest problem is remaining in touch. I follow-up right after the event but don’t remain-in-touch even when I know I should.” Consultant B
“I have a stay-in-touch approach but I was told by one person, I stay-in-touch too much and don’t provide the right value. I’m not sure what that means.” Consultant C
What is interesting is that this event was only open to consultants and freelancers and over half the people commented on the same challenges. However, the challenges weren’t really about networking. The challenges were about the best ways to remain-in-touch with the new people that they met. Not following up after an event and not remaining in touch with people you want to build a relationship with are common mistakes. Remaining in touch requires work. It takes time. Remaining in touch requires developing a Remain-in-Touch Strategy. I’ll be the first to admit that I’ve fallen down on following-up after an event and struggled to remain-in-touch with people I wanted to build a relationship with more than I can count. It happens. I've learned to accept the fact that at times I’ll fall out of touch. I’ve also accepted the fact that I can mitigate the risk of falling out of touch. How? By creating and continually working my remain-in-touch strategy. My remain-in-touch strategy starts with 80-20 Rule.
Remaining In Touch Is Easy With The 80-20 Rule! (Video)
Yup, you are hearing me correctly. Following the 80-20 Rule is a key ingredient in my remain-in-touch strategy because I want to ensure I provide you value at least 80% of the time I reach out. This week's question... As you reach out to people with whom you are working on building a trusted relationship, do you provide value at least 80% of the time? Until the next time, Laura Burford July, August, and September Consulting Insights are related to relationship building. If there is a relationships building topic (or another consulting related question) you would like to discuss, join me for the First Thursday Monthly Q&A session on August 7th at 2 PM ET. Sign-up required.
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Are you a Consultant looking to establish and grow your consulting business? If so, subscribe to get the latest insights to help you SOAR and build a profitable, sustainable business.