Hello Reader Have you found it easy to connect with a person who meets your ideal client profile but then struggle to build a trusted relationship so that they eventually become a client? If so, you are not alone. Maybe you have even heard the saying “people hire people they know, like, and trust." Although the say is great, I would like to shorten the saying to “people hire people that they trust.” Why? Here are two reasons. The first is based on my own personal experiences. While working...