Reader, When group discussions turn to creating clients, building relationships, or validating who is your ideal client, one exchange tends to come up repeatedly—and the conversation often comes full circle. It often starts with something I say: “Reach out to your connections, even if it has been years since you connected.” And a common response: “Why would I reach out to old contacts if I don't need anything?” As we talk, the thinking begins to shift to: "Actually, maybe I do." Whether...